Keyword popularity, from Apple itself.

Tapll checks where your app ranks for the phrases you track every night, from Apple’s public search. Apple Search Ads adds the other half: how popular each phrase is, on Apple’s 1–100 scale.

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What you get. Once Apple Search Ads is connected.

  • Popularity per phrase

    Apple’s score for each tracked phrase in your app’s genre, and a bound when a phrase is below the list Apple publishes.

  • Opportunity next to difficulty

    Phrases ranked by how popular they are against how hard the current top results are to beat.

What it needs.

  • An Apple Search Ads API client (OAuth), verified against Apple before it is saved.

What Tapll keeps, and what it does not.

  • Apple’s published popularity list for your app’s genre, per storefront and week.

Questions about Apple Search Ads.

Do I need to run ads?

No. Tapll reads the popularity list; it never creates or changes campaigns.

Can Tapll show search traffic per keyword?

No one can: none of Apple’s reports carries the search term behind a download. Tapll shows position and popularity, and says so.

Other integrations.

See who is on your app and site right now. No analyst, no query building.

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