A feature is a funnel, not an event count.

Each feature is three steps — seen, started, finished — counted in unique people. Tapll shows how many get through each step, where they stop, and how the numbers differ between versions.

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The problem. Sound familiar?

  • An event that fires a thousand times a day and says nothing about whether anyone finishes.
  • A new version where the feature quietly stopped sending its success event.

Where Tapll answers it.

  • 01

    Three steps

    Discovery, adoption and success per feature, with completion and drop-off rates.

  • 02

    Per version

    Adoption per 1,000 sessions of each version, so a release that broke a feature stands out.

  • 03

    Example sessions

    Real sessions behind every number, one click away.

In the docs: Declaring features

Questions.

Do I have to map events by hand?

No. Declare the role in code, or accept a suggestion: Tapll groups events by name and never creates a feature without your approval.

Other questions.

See who is on your app and site right now. No analyst, no query building.

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